Apple made a significant leap into artificial intelligence during its WWDC2024 event in Cupertino, California, on June 10, 2024.
Key Points
- Apple unveiled its new AI feature, Apple Intelligence, at WWDC2024.
- The latest iPhone 15 Pro is necessary to run Apple Intelligence on your phone.
- Apple Intelligence is also compatible with devices running the M1 chip, including the iPad Air, iPad Pro, and various Macs.
Details
Apple's latest AI venture, Apple Intelligence, requires users to have specific hardware to fully utilize its features. If you own the new iPhone 15 Pro or 15 Pro Max, you're in luck. However, the standard iPhone 15 doesn't support this advanced technology. This strategic move is likely aimed at boosting iPhone sales this fall.
Despite a notable dip in iPhone revenue—down nearly 10% from the previous year, with second-quarter earnings at $45.96 billion—Apple's new AI features might reignite consumer interest.
What Apple Intelligence Offers
Starting in beta this fall, Apple Intelligence promises a range of functionalities:
- Proofreading and rewriting text in various tones.
- Creating custom emojis called “Genmoji.”
- Advanced search capabilities for messages and notifications.
- Summarizing and transcribing phone calls.
- Integrating OpenAI’s ChatGPT for enhanced Siri responses.
This suite of features highlights Apple's commitment to incorporating cutting-edge AI into its ecosystem, ensuring a smarter and more intuitive user experience.
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